Google introduced the Knowledge Graph, which is designated as the initial release, which are gradually being introduced American English users and consists of three elements:
• Links to the different sets of results based on the contextual meaning of any of the search terms
• Theme summaries of key facts visible in the sidebar
• "Information Boxes" that offer additional information based on the popular related queries. The first feature that Google
Knowledge Graph gives users the option to choose from a set of results based on different meanings and interpretations of the query.
For example, if you use Google search "Taj Mahal" as an example to illustrate how people may be looking for the same query, but with different contexts. One user may be looking for a blues musician Taj Mahal, and the other is more interested in booking the Trump Taj Mahal Casino Resort. Google shows in the sidebar box labeled "View results on" with brief descriptions and links to various sets of results based on the interpretation of queries.
How long will this take away the concept of place for advertising, time will tell.
The Knowledge Graph is a knowledge base used by Google and its services to enhance its search engine's results with information gathered from a variety of sources. The information is presented to users in an infobox next to the search results.
Knowledge Graph infoboxes were added to Google's search engine in May 2012, starting in the United States, with international expansion by the end of the year. The Knowledge Graph was powered in part by Freebase. The information covered by the Knowledge Graph grew significantly after launch, tripling its size within seven months (covering 570 million entities and 18 billion facts) and answering "roughly one-third" of the 100 billion monthly searches Google processed in May 2016. The Knowledge Graph has been criticized for providing answers without source attribution or citation.
Posted by Dejan Petrovic