Content Industry in 2011.


Our Web sites have long since become an application that constantly improve and evolve. After the "events of the people" (a term similar to the revolution) on the Internet via revolution of social networks, websites and applications are beginning to evolve apart from providing basic and social content. In addition to content and information that governs'm an editor or administrator of the website, the web content may affect visitors by adding your comments or voting for a favorite text, change their order. FB has recently enabled the easy integration of some social services to Web sites, so that the content  become composite and multilayered.

Many websites are based on open source solutions for content management. They have part of a web application for the content management, data/content presentation part for visitors and databases with structured data. This approach often input and review content before publication, logging and management rights of access to certain functions, and website content.
On the horizon appears a new open source alternative, and this is the sharing of large amounts of data and content, rather than sharing code, a term known as Open Data. Opening data and content, mixing public and private sources and will have a major impact on the industry of website content, and the way we manage the content. Here we meet with the paradigm of Linked Data, as a concept that seeks to enable open content management and to provide standardization in this area in the future.

In time to come, there will be a large amount of information growth and eighty percent of that information will be unstructured. For example forums, comments on news, blogs and social networks have a big problem to present large amounts of unstructured data that are already in their databases, as appropriate to their visitors. The process by which this content is transformed into intelligent content is called enrichment, a term similar to the metallurgical industry. This transformation can be done by various semantic services, tools, text analysis, tagging and so on. A good example is a Calais service, which draws from the text of the entities related to the facts, events, individuals, geographical terms, etc.

You can see examples of Open Calais service on our site in Our Lab.
We built solution for following content sources:
- semanticweb.rs, b92.net, bbc.co.uk, cnet.com

Our Lab>>>

In the much of web content, there is a need for personalization in the presentation of data. It will certainly be one of the important trends in the future tense. Personalization of content will go in two directions, first to allow manual adjustment and the other will be automatic or implicit in the form of suggestions, depending on the social profile, quiz, voting, entered comments, page views history. First approach will be for traditional, passive reader and second for active participant in the site. In the main, this approach should allow easy creation of access to heterogeneous data sources.

How the information is accumulating, the entropy of content increases, searching information becomes once again a hot topic. Classical search data is integrated into almost any Web site through a CMS. But this search is limited to traditional search and get results by keyword, which is insufficient in light of changes and the amount of data which we are exposed. Trends suggest the semantic context to search by keyword suggestions, which quickly take visitors to the desired content. Much of this we can see the Google search engine and Bing.

Posted by: Dejan Petrovic